WISHBOOK 2015-PRESENT

 

 

The title Wishbook derives from nineteenth century commodity catalogues such as The Great Wish Book and American Dream Book, selling the American way of life. The title also alludes to Benjamin’s idea that consumers can appropriate commodities as emancipatory wish images. To intervene in a commercial

space in which advertising tactics are far more insidious than in traditional advertising media, I disseminated this work on social networking sites using hashtags that reveal the commodities signifying message. The wish images

look like poor quality adverts or the content of a bin and the hashtags read like bad poetry. They appear among advertisements on social networking

sites and behave abnormally.