Under the pseudonym the sadistic capitalist Dawn Woolley post tweets that bring attention to the sadistic commands of popular culture on social networking sites.
The tweets combine advertising and news imagery with by quotations from the
works of Sade. Hashtags are used to draw attention to the sadistic nature of
the adverts and provide a critical discourse that undermines their
The project aims to appropriate commodities and adverts as wish images. In
The Arcades Project Walter Benjamin said that by changing the social value of
commodities consumers are able to inhabit the objects and make them act
abnormally. This project considers how social networking sites can be used
disruptively and function as tools for social and political change.