MENU

DAWN WOOLLEY

12 DAYS OF  CHRISTMAS / 12 DAYS OF JANUARY 2015-6

While developing Wishbooks and Hysterical Selfies I considered other ways to mimic and subvert

the commercial practices of social networking sites. My exploration resulted in a series of short video ‘infomercials’ posted on Facebook and Twitter. Different words predominate in adverts at different times of the year so I decided to survey the key words that appear at Christmas. I

ignored obvious words such as gift and Santa, selecting adjectives describing the sort of

experiences we are supposed to have at Christmas. Because the rhetoric in adverts abruptly

changes from luxurious treats to guilt and diet regimes on new year's day I repeated the

exercise during the first 12 days of January. The visual content comes from magazines such

as GQ, Good Housekeeping, Men’s Health and Hello. Keywords and phrases were grouped

together to showcase prevalent consumer  messages. In the spirit of festive unwrapping I

 used quotations from Marxist theorists to unpack some of the meaning of these Christmas /

New Year key words. Like all good celebrations, the resulting video clips are humorous,

irritating and a little bit trashy.